PPC Advertising

Pay Per Click Advertising – PPC

Pay Per Click Advertising AKA Sponsored Listing AKA Paid Ads AKA PPC Advertising is a
Web Based marketing model. Advertisers pay Search Engines like Google, Yahoo or MSN only when theri ads are clicked. Advertisers choose the keyword phrase for which they would like their ads to be displayed. This process is called bidding. The amount of money an Advertiser wishes to spend for a single click is called Cost Per Click

The Pay Per Click Ads Appear beside or above the natural results on SERPs (Result Page of Search Engine). On the Internet three major Providers of PPC Advertising exist namely; Google, Yahoo and MSN. All these providers have a Bid-based PPC model.